So, you've got a great digital strategy and you're ready to execute. How do you prove it's successful? Choose the Right KPIs First, you need to understand your business goals and strategic direction, as well as what drives revenue for your company. … [Read more]
GM, OnStar Deliver Safer Cars but Don’t Communicate It Online
Written by Melanie Broemsen and originally published in DMNews July 27, 2005. It also appeared in The Direct Marketer's Essential Guide to Search Engine Marketing (PDF). Though I don't have OnStar in my car, a recent tour of its command center was … [Read more]
Case Study: DoctorSolve
Written by Craig McGuire and Melanie Broemsen, and originally published in PRWeek on February 28, 2005. Overview When DoctorSolve Healthcare Solutions, one of the top-rated online Canadian pharmacy intermediaries, wanted to improve its Web sales, … [Read more]
Online Pharmacies Gain Popularity
Written by Emma Brownell and originally published on imediaconnection.com on April 11, 2005. Online pharmacies are experiencing an increase in site traffic. comScore Networks has released a study indicating that affordability, convenience and … [Read more]
Cutting the Home Cord, Not the Home Number
Written by EVE TAHMINCIOGLU and originally published in The New York Times on February 22, 2004. MELANIE BROEMSEN, a technology specialist from Canton, Ohio, has moved several times over the last few years, and almost every time she has had to set … [Read more]
Online Public Relations: A Proactive, Innovative Approach to Communication
Originally published in Jill Whalen's High Rankings Newsletter on August 18, 2004. Public Relations is more than distributing a news release. It's the art of effectively communicating a specific message to a target audience. In many cases, that … [Read more]