Originally published in WebProNews on March 12, 2004. Since its inception, the Internet has played an increasingly important role in a PR professional's communication strategies. Over time, it has developed into a mainstream form of communication. … [Read more]
Google Bombs, Search Engine Optimization & Blogs
Read my May 10, 2004 interview with Dan Forbush, founder of ProfNet, where he served as president for more than 11 years. Forbush has nearly 40 years of experience in Public Relations, and has served as the Executive Director of Communications at … [Read more]
Beware of the SnakeOil Author; Respect the Craft
Would you pay someone $1500 to publish your words? These days, it seems anyone can be a writer, or an author. Getting published is as easy as setting up a blog, slapping together an ebook, or paying someone to publish your work. In fact, for a … [Read more]
If you haven’t already, take 5 minutes today…
This Memorial weekend, my pops was stoked to share a slideshow of some old pics he scanned. This dapper lad is him, the day he was discharged from the Army. He was called for active duty shortly after marrying my mom - before I was born. Bless her … [Read more]
How to Write News Releases for Online Publishers (& a good life lesson)
When I studied Public Relations at Kent State University, I was fortunate to have a couple of really awesome professors – Zoe McCathrin and Bill Sledzik. Thanks to Zoe, I still often read my copy backward in order to catch typos (and feel just as … [Read more]
How to Make Google Happy
Last week, Google updated its ranking algorithm in what’s been dubbed the “Farmer Update” because it targeted sites with low-quality content, like content farms which are often manipulated for SEO purposes. According to Google, the update affects … [Read more]